As the sole Product Designer & Business Strategist at CiphCode Studios, I drive the entire creative process—from user research and prototyping to crafting intuitive UI/UX experiences—while building a comprehensive design system for consistency. I also lead marketing initiatives, social media management, and lead generation to ensure our sustainable, user-centric designs deliver measurable growth. My holistic approach has consistently boosted conversion rates significantly and improved customer retention, transforming innovative ideas into impactful, enduring digital products.

Collaborated with the CEO and Product Manager to define product requirements, user stories, and design solutions Also created wireframes, prototypes, high-fidelity designs and ux writing to communicate design concepts and solutions and communicated with the development team to ensure that designs are implemented accurately and to a high standard. I was also Managing our design systems and style guides to ensure consistency across our products and platforms.

As a member of an amazing product team at qoohoo, I have had the opportunity to contribute to building unique and exciting experiences for both creators and consumers. In addition to my core responsibilities in product, I have also collaborated with our growth and social media teams to drive user acquisition and engagement. This cross-functional experience has given me a well-rounded understanding of the product development process and has allowed me to bring a holistic perspective to my work.

In my role, I had the privilege of working directly with the CEO to design and deliver UI and UX experiences using a lean design process. This involved conducting user research, prototyping, designing, testing, and iterating on the product. I also took the initiative to create a comprehensive design system to ensure that future features are developed using consistent design elements, thereby ensuring a seamless user experience. My hands-on experience in collaborating with cross-functional teams has honed my skills in user-centered design and allowed me to contribute to building delightful and intuitive products.

As a mobile application developer, I have had the opportunity to create applications for a diverse range of industries, including IoT, smart farming using drones, Edutech, and data analytics. Working closely with developers, I have ensured the accurate implementation of design elements, resulting in seamless and intuitive user experiences. My experience in developing applications across multiple industries has allowed me to hone my skills in problem-solving, user interface design, and agile development methodologies.